We’ve seen plenty of unlikely collaborations in the past but when TAG Heuer announced they were partnering up with Nintendo to launch a special TAG Heuer Connected Super Mario watch, we were surprised to say the least. There’s a child in all of us and there are plenty of luxury watch brands taking advantage of this with clever complications and funky dial designs but it’s rare that the watch world overlaps with the gaming industry quite like this.
On its release last week, the limited edition smartwatch of 2,000 pieces sold out in less than 10 minutes based on pre-sale orders alone, making it one of TAG Heuer’s most successful launches to date. It originally retailed at £1,800 but it has already been spotted rising to ridiculous prices on the resale market reaching values of over £5,000. So, what is it about the TAG Heuer Connected Super Mario watch that has made it so appealing to luxury watch collectors and gaming aficionados alike? According to TAG Heuer, Mario’s “upbeat and active personality will encourage wearers of this smartwatch to enjoy moving too.” But it’s more than just simply seeing Mario’s face on the dial. The watch has a number of exciting features to encourage wearers to keep on the move.
The dial of the TAG Heuer Connected Super Mario Limited Edition greets you with a salute every morning and serves you different animations every time you hit 24, 50, 75 and 100 percent of your steps target. There is also a fantastic choice of new watch faces some of which are suitably dressed in the iconic Mario red and blue colourway and detailed with elements of the different Super Mario games. The exterior of the smartwatch continues the collaboration with a bezel decorated with striking red highlights and easter eggs from the games including the Super Mushroom, the Pipe and the Super Star. The crown is also engraved with a red lacquered ‘M’ in honour of everyone’s favourite digital plumber.
The quick sell-out of the TAG Heuer Connected Super Mario watch was a surprise to many, including the team at TAG Heuer. So, to make it up to the many individuals who were unable to get their hands on one, the Swiss watch brand have decided to launch a new Super Mario “Hero” animation watch face available on all TAG Heuer Connected Generation 3 watches. Those who already own a TAG Heuer Connected Generation 3 watch will have already received a notification informing them of the update but those who were hoping to buy the TAG Heuer Connected Super Mario Limited Edition can still enjoy TAG Heuer and Nintendo’s collaboration with one of the permanent models in the collection.
To access the new Super Mario “Hero” watch face, all you need to do is make sure your TAG Heuer Connected watch is connected to Wi-Fi and press the crown to access the “Play Store”. Then select “My Apps” and then “Update TAG Heuer Watch Faces”. Once the update has taken place, you will be able to access the new Super Mario dial, the very same which was included on the TAG Heuer Connected Super Mario Limited Edition. You will receive a special animation every time you hit a step goal which include Super Mario’s most iconic gameplay images including The Mushroom, The Pipe, The Star and The Flagpole.
If you need any assistance accessing the new TAG Heuer Connected Super Mario watch face or you’d like to order a Connected smartwatch of your own, head over to the Jura Watches website here. You can also contact the team by calling 01335 453453 or send us a message at help@jurawatches.co.uk.
